Trend research, foresight, synthesis and activations.

Trend and foresight work provides brands with the tools to envision the future. Zoom out to see the horizon of movements at a global level or zoom in to look at a specific product category, industry or societal shift. Use it to inform business and product strategies for the future, choices on color, materials or form/silhouette and understand where consumer interest is headed.

Below is a selection of macro-level global trend research and product activations created by me for Spring/Summer 2024.